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How to Successfully Generate Leads with Twitter

by Jack White, posted 27 days ago
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Did you know that Twitter has around 330 million active users, who post around 500 million tweets daily? Twitter is a great platform for lead generation, especially because their own statistics show that 94% of their users are planning to buy something from a business they follow on Twitter.

If you want to generate high-quality, targeted leads for your business using Twitter, we are here to share some great tips and tricks that will help you along the way.

1. Scheduling is the key

If you want to create good, successful leads on Twitter, it is crucial that your target market sees your tweets. Sounds logical, right?

As a starting point, do a little research to find out what ideal Twitter posting times are. For example, according to Hubspot, the best time for your next tweet is Wednesday around noon or around 5-6 pm. However, there’s no need to stick to this schedule forever. Just the contrary – after a while, you should start using the actual data from your followers, as basic benchmarks don’t always work for everyone. There are a number of great tools that might help you with finding out the best time to tweet for each your account, such as “Best Times to Tweet” feature of Twitter Counter Analytics.

2. Use Hashtags that Matter

Hashtags are a great way that Twitter (and other social media) users search for their areas of interest. If you want to be found by your target customers, it only makes sense to use the hashtags that they might search for.

Perform a Google search for the most popular hashtags in your niche, or check out what your competition is using – that might provide some useful insight. Remember, tweets with one to two hashtags have the best effect and are more likely to be retweeted, while those that use more than two can even experience a drop in engagement. In other words, be smart about your hashtags so you don’t end up with the opposite result of what you were going for.

3. Create a Special Landing Page for Your Twitter Followers

If you want to share your website with your Twitter followers, it’s also a great idea to create a separate landing page just for them. This move comes with several perks you may not have thought of.

This dedicating landing page will ensure that you are Twitter followers get right into your marketing funnel. Not only that but you can also get their email address if you do it right, and you’ll be able to reach out outside of Twitter.

4. Have a Great Customer Support

More and more people are turning to social media to find customer support. You should take advantage of that and use it for lead generation. Having a great customer service will attract even more customers and after that, it’s a never-ending circle.

Make sure to always respond to your messages as soon as possible, as well as to posts that tag you, whether it’s for good or for bad. Speaking of which, make sure to keep the positive talk public, but move the unpleasant conversations to private messages. Don’t forget to say “thank you” for the praises and feel free to retweet them.

Never underestimate the power of great customer support. There are numerous stories about companies who earned customers for a lifetime precisely this way.

5. Know your audience

This should go without saying, but knowing your customers is a key part of generating successful leads. It makes sense that when you know who you’re talking to you can market to them more efficiently.

So, how do you find this information? Actually, it’s fairly easy using Twitter Counter Analytics. They will show you a summary of all the activity from the current month and the months before. Not only will you know their demographics, but you will also learn about their habits, what they like to buy, an even their mobile devices and phone services. All this information will help you determine what kind of content to share, how to make them click through, as well as gain, but also keep, their interest. Pretty useful when you want to sell a product or a service to them, right?

6. Get Better at Tweeting

Truth be told, none of the above will do any difference if your tweets are just bad. Whether you’re writing a status update for posting videos, links or any other type of tweets, some of them just get more attention. The question is: why? Luckily, we are here to tell you.

To write a good tweet, you have to take several things into consideration. First of all, it needs to be well-written. If you’re not good at it on your own, consider hiring a professional to help out. Trust us, it’s worth it.

Secondly, when tweeting, you don’t want everything to be promotional, but you also don’t want to waste the Twitter‘ potential by only sharing things that don’t help you grow your business. Try to find the right measure for everything. Some research shows that 10% promotional content is optimal, while you can spend the rest on a mixture of sharing your own content (such as blog posts), and some interesting posts you think your audience will like. A good measure is, as always, the key.

To Sum Up…

Twitter is a great platform for generating leads, but it is very important to do it right. Today we have shared some great tips that you can use and we are confident that they will help you get better at it. Practice makes perfect, so get down to it!

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