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The Most Common Mistakes You Need to Avoid When Using Twitter for Business

by Gloria Kopp, posted 7 months ago
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Twitter is easily one of the most effective business communication tools to have ever existed.

Whether you’re using it to promote your products and services, as a customer service platform, sharing your content and blog posts or all of the above, it’s safe to say that Twitter is highly effective when used in the right way.

However, that doesn’t mean that using the 330-million active monthly user platform doesn’t come without problems. Since you’re representing your business, you need to make sure things are perfect.

To help you reach this level, here are some of the most common Twitter business mistakes and how to avoid them.

Constant Promotional Content

To begin with, if you’re constantly uploading promotional content to your business’s Twitter page, you’ll rapidly lose followers and won’t gain any more. Of course, the whole purpose of your business is to sell things but ramming that down the throats of your followers won’t help anybody.

As a rule of thumb, around 20% of your Tweets can be promotional so aim for this. If you’re creative enough, you can even slip in links to products and services in non-promotional content, like Amazon.

Leaving Twitter Profile on Default

It doesn’t matter how big or small your follower count and business is, leaving your Twitter profile in its default setting is a huge turn-off for people visiting your page. It simply looks and feels unprofessional.

“Be sure to change your profile picture, your banner picture and even change the colour scheme to suit your business theme or website colour patterns” – explains Rodney Kovach, a Marketing Manager at Assignment Help.

Leaving Your Account Private

It should be common knowledge that, as a business page, you need to make sure your account is public, and people don’t have to follow you and wait for your accept their request. As a company, you’re trying to publicly communicate with your followers and gain new ones, not block them out and make your content restricted to them.

In short, if you imagine two eCommerce stores and one has a private page, and the other is public, the customers will simply go the public page because they’ll get what they want without any barriers.

Not Writing Accurate Posts

One of my personal favourite pet peeves when it comes to Tweets is the accuracy of the writing. You have a maximum of 280 words to express yourself, and if you’re not checking your posts for possible mistakes, you’re risking the reputation of your business.

Always check the spelling, punctuation and grammar of every single post you upload, including hashtags. If you’re handling bulk content or don’t want to risk poor proofreading, you can use tools like Grammarix and Boom Essays to help.

Use Hashtags Properly

Hashtags are such an important part of the Twitter culture, so it’s vital that you make sure that you’re using them right and avoid the most common mistakes. One of the most common mistakes that businesses make is overusing hashtags.

Firstly, it makes your posts look messy and spammy which isn’t attractive to your followers. Secondly, using too many hashtags eats away at your word count, meaning you have less room to provide valuable content. You can track the word count of your posts using Easy Word Count.

Be sure to check your hashtags for accuracy before posting them. You can do this by using writing tools like UK Writings.

Auto-Posting to Twitter

Some businesses understand the importance of Twitter but simply aren’t putting enough time and effort into it. If your business is more comfortable using other social media networks, such as Facebook or Instagram, you may have auto-upload settings on that automatically post any post you put on these platforms onto your Twitter page.

However, this comes with some major problems. Most notably is formatting. Links constantly break, hashtags don’t work, and it just looks messy. Bryant Coombs, a Social Media Manager at Paper Fellows says: “Instead, spend the time tweaking your Twitter posts to make sure they work perfectly, so you’re giving your followers the best content experience.”

Abusing the Direct Messaging Feature

This mistake is a give or not. While some businesses swear that automated direct messages work for them, many businesses, and Twitter users, really dislike them. Automated messages can appear desperate and at the very least, like spam.

By all means, use direct messages to connect with your users by making them personal and avoid automation templates. For help with writing these personalised messages, feel free to use copywriting services like State of Writing or Essayroo, as recommended in Essayroo review.


As you can see, many of the most common Twitter mistakes usually come when social media managers get lazy or simply need to pay a bit more attention in certain areas. However, a little bit of effort can go a mile and you’ll soon see a boost in your reach, engagement rates and follower count, ultimately leading to more traffic to your website.