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6 Steps to Write Successful Twitter Ad Copy

by Gloria Kopp, posted 8 months ago
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Is trying to write your Twitter ad copy driving you mad and you always been to be hitting a wall when it comes to ideas, or a low success rate, even when you think everything looks and sounds great? Don’t worry; you’re not alone.
Writing great and effective Twitter ad copy is no easy task, especially when you’re competing against every single other company and profile out there to make your content stand out. Today, we’re going to take a look at six essential steps you need to take to create perfect Twitter copy every time.

There’s a Time Limit

Perhaps the most useful technique to use in your Twitter ad copy is to add a time limit to what you’re saying. By combining the element of urgency, readers on your copy instantly ‘panic’ because they don’t want to miss out on your deal, therefore making them far more likely to act.
This means using terms and phrases such as ‘low stock’, ‘for a limited time only’ and ‘sign up today and don’t miss out’. For more information on how to create custom phrases like this, use online writing guides like My Writing Way or Academadvisor.

Get People Thinking About Your Product

Another super effective tactic to get inside the heads of Twitter users who are reading your ad copy is to ask them a question. Not only does this connect with your reader to make them want to click your link to know more, asking the right question is a great way to get your product and business inside the heads of your readers.
Using questions in your posts is also a great way to connect with your readers and followers, ensuring they feel like you’re speaking to them, therefore engaging them in your Twitter community. For example, stating a question like ‘Are you looking for ways to save money on your car insurance?’ many readers will just say “yes!” before clicking your post to find out more.
If you’re quoting or referencing a question in your post, do so professionally using tools like Write my essay or Cite It In.

Using Percentages Over Figures

This simple psychology trick is also one of the most effective because it grabs your reader’s attention and draws them in. Let’s say you’re writing about a discount or promotion that your company is trying to advertise.
Instead of writing about a $5 discount that you’re offering, try using a percentage since these are much more effective, even though the actual sum in the same. After all, 30% off sounds so much more enticing than just $5. When writing the headlines for these posts, you can use headline generation tools like UK Top Writers or Ukwritings if you’re stuck for ideas.

Value Over Promotion

While using percentages to advertise your promotion is a great way to create hype around your ad, sometimes it’s best not to mention it at all and to take a subtler approach. Since Twitter has increased their post word limit to 280 characters, this gives you a lot more room to provide value in your posts.
Despite the fact you’re writing a marketing post, start your post by talking about high-quality and highly educational content that provides the reader with value. Then move onto your selling tactic after the readers are already hooked. For ideas on how you can provide high-quality content, you can use copywriting services like Academized, or edit your existing posts using Australian Help.

Write Accurate Content

Since Twitter only allows you to write 280 characters, any mistakes that appear in your content is going to stand out like a sore thumb, especially if you’re writing with poor grammar, misplaced punctuation and spelling mistakes/typos, which only damages your business’s reputation and credibility.
When writing your content, and before uploading it, be sure to check through your content to ensure it’s free from mistakes and errors that are going to put people off clicking on your content. You can use proofreading tools like Viawriting, or similar writing services as mentioned in the Huffington Post article, to help with this process.

Minimise the Use of Overwhelming Hashtags

While using hashtags is a valid part of your marketing and writing process, it’s easy to get carried away when you’re writing ad copy and using too many can actually distract from the original message that you’re trying to convey.
When you’re writing ad copy, the chances are that you’ll include a link to your call-to-action for your reader to make the sale. “In this situation, you don’t want someone accidentally clicking on a hashtag link over your call-to-action, causing you to miss out on a potential sale” – explains Lydia Palmer, a Digital Strategist at Oxessays.


When writing your Twitter content, it’s important to remember to test your posts to see how effective they are. Every business has a different market in a different industry and what works for your competitor, might not work for you.
 Try to find your own niche and your own style to stand out from the crowd, track and analysis your process and you can be sure that your ad copy will be a success.