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10 Things That Make Social Media Management A Piece of Cake

by Zia A., posted 9 months ago
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It may be 2017, there may be home robots in our future and we may have (almost) had a female president, but some things are still decidedly old school. Case in point? Try telling your parents you’re a “social media manager” for a living and watch as they struggle to figure out exactly what it is you do. The truth is, there are still a lot of misconceptions around a career in social media, but anyone who works in the industry knows that social media management is not as easy as reposting a hilarious cat video on Facebook and calling it a day.

Social media management is about posting the right content, on the right platform, at the right time. It requires skill and strategy, so shout out to those pursuing it a career and doubly so to those trying to master the social sphere along with running a biz (p.s. consider hiring a social media manager – they’re the bee’s knees). Whether social is your full-time gig or just one of your daily tasks, we’re about to make it a whole lot easier. Here are 10 tips that will have your platforms humming along in no time, freeing you up for a deep conversation about your life direction with your folks. Kidding! Now you’ll just have more time to find those funny cat videos. Read on.

Tip No. 1 – Plan an audit.

What gets measured gets done, so it’s a good idea to plan a social media audit on the regular. Weekly, monthly, quarterly – whatever works for you, just make sure to schedule it in so it doesn’t get left by the wayside. Start by making a list of all the platforms you use, with links to all your profiles. Update any images and/or bios that need a little refresh. Review key metrics (e.g. audience growth, engagement, traffic, etc.) and evaluate against your KPIs (that’s Key Performance Indicators if you’re not up on the jargon). Ta-da! You now have an ongoing picture of how your social marketing is performing against your goals, giving you better indications of when to tweak.

Tip No. 2 – Create a content firehouse.

Feed me Feedly! If you don’t know Feedly, this is going to rock your world. Feedly is an app that helps you organize, read and share what matters to you. Use it to corral all your favourite resources (news, blogs, etc.) into one place, then review it every morning to find relevant, useful content to share with your audience. Also check out to reduce clutter in your inbox – you won’t need all that junk anyway now that Feedly is on the job!

Tip No. 3 – Go all visual, all the way.

It’s a pretty well-established industry rule that posts with visuals outperform posts without (according to the Content Marketing Institute, “content with images gets 94% more views than content sans images”) so leverage this best practice whenever you can. Quality is also key (there’s a reason nobody retweeted that hack job you put together using Word last week) – enter resources like Vine and Instagram (both of which let you create short video content that can also be shared to Facebook and Twitter) or Piktochart and Canva that produce professional-looking images with a few simple clicks.

Tip No. 4 – Engage, engage, engage.

Social media is a two-way (or often multi-way) conversation and those who forget that risk losing their audience. Set aside at least a few minutes each day to interact and engage and you’ll build goodwill and stay top of mind.

Tip No. 5 – Twitter lists.

Twitter lists can help you easily monitor Twitter conversations relevant to your brand. They also help you build relationships with influencers and stay up to date. If you’re not using them, you’re missing out on a powerful tool.

Tip No. 6 – Plan ahead.

Editorial calendars are a must-have in the publishing world and they’ve been quickly adopted in digital. Why? Because when you have a social media content calendar to guide your posts, managing your accounts becomes a lot less daunting. Making one isn’t hard. First decide how often you want to post on each platform, then decide what content is going to go where, prep your copy and visuals, and slot everything into the calendar. Voilà! You just saved 5 or 10 minutes every morning wondering what you need to post for the day. (Incidentally, this works with your weekly wardrobe as well.)

Tip No. 7 – Ready, set, automate.

We know nothing can replace the human touch but automation can definitely help simplify the more tedious tasks on your to-do list. Buffer, IFTTT, and Edgar are just a few of the industry faves – take a tour and see why.

Tip No. 8 – Set a budget.

Social media ad spending in the U.S. is expected to grow to nearly $14 billion by next year (that’s a whole lotta zeros) and you know what they say, you have to spend money to make money, so be sure to set aside a budget for social media marketing. Don’t leave it as an afterthought – these campaigns can help make the difference between skyrocketing to success or falling flat.

Tip No. 9 – Make an action plan.

If you consider yourself an “organized” person, you’re probably already on top of this. If “organization” sounds like an expletive, then this is going to be tough. Either way, it’s necessary (and smart) to have an action plan. It doesn’t have to be fancy. Google Calendar is a great tool to keep all your meetings, appointments, and tasks in one place.

Tip No. 10 – Analyze, test, repeat.

It’s not enough to run through this list, pat yourself on the back, and then head out for happy hour. If you don’t know what you’re aiming for, you’ll never know when you’ve reached your goals, so define your KPIs and set a time frame to reach them. Then analyze, test, and repeat. When you start to see tangible results you’ll know you’re on the right track.


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10 secrets that will make social media management easier