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The Social CEO: Why a Social Media Presence is Essential for Business Leaders

by Zia A., posted 1 year ago
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What do Beyoncé, Richard Branson, and Brian Chesky have in common? They’re all CEOs winning at the social media game. Sitting at the helm of Parkwood Entertainment, Virgin Group, and Airbnb respectively, these three entrepreneurs know that the old adage, “be where your customers are” is more than just a sound bite for the business news. While in today’s digitally-dominated society (where we’ve got a finger on a screen and our thumb on the home button almost 24/7) it’s a given that a strong social media presence is one of the easiest, and most important, ways a business can market itself to potential customers, most CEOs continue to fly under the radar when it comes to building an online presence. It’s time to change that. Enter the Social CEO.

Why CEOs Need a Social Media Profile

Today, more than half of the world’s population is on the internet.

social media for CEO

2.8 billion people – that’s 37% of all the people on the planet – use social media, spending an average of 2 hours and 19 minutes on social platforms each day.

social media for CEO

There is a cultural shift happening across the globe and having a social media profile isn’t just about ticking a box on the marketing plan, it’s about capitalizing on growing consumer desire for interaction, authenticity, and transparency in all arenas, including brands.

Everything we buy, from our clothes to our food to our toothpaste, says something about who we are. Consumers don’t just buy a product, we buy into a brand, and we want to know that that brand shares our values, starting at the very top. That’s why it’s never been more important for CEOs to put themselves online.

A Huge Opportunity

If you’re a CEO and you’re reading this, thinking, “alright, you’ve got my attention, show me how it’s done,” you’re already ahead of the game. A recent study from showed that 61% of Fortune 500 CEOs have zero social media presence, so just by getting on board, you’re already ahead of the competition. Of course if it were that easy, we’d be out of a job, but with a few helpful hints (and some great tools), you’ll be raising your profile in no time flat. Here’s how.


5 Tips for Raising Your Social Media Profile

Social CEO Tip #1: Start Small

If you’re new to social media (i.e. you still wonder what that little thumbs up symbol underneath a Facebook post is), it can seem a bit intimidating, but don’t stress. We all started somewhere – some of us with a post about our middle school crush, others with a Tweet about joining the 21st century. Start small. Try posting an industry-related article on LinkedIn. Or share a photo of yourself at company headquarters on Facebook. Or tweet about a great thing that happened at the office that day. You won’t nail it from day one, but getting started is the toughest part and it will get easier along the way. Promise.

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Social CEO Tip #2: Find Your Sweet Spot

We use the term “social media” as a catch-all, but the truth is the social sphere consists of many different platforms – Facebook, Twitter, LinkedIn, Instagram, Snapchat, Tumblr, Pinterest, YouTube, to name a few. You need to find your sweet spot – the platforms that suit your style. Think a picture is worth a thousand words? Then Instagram or Pinterest might be your thing. Like to adlib in longform posts? Try Facebook. Prefer to keep it short and sweet? Check out Twitter. Do a little browsing to see what feels like a good fit for you and the audience you want to reach.

social media for CEO

Social CEO Tip #3: Hone Your Message

While social media may have started off as an exercise in impromptu communication (“hello world, here’s a picture of my breakfast today!”), it’s evolved into a strategic marketing tool, which means you need to be a little more considered about your messaging. That doesn’t mean that every post needs to be drafted and edited before it goes up, it just means that you need to take some time to hone your message. Your social media plan shouldn’t be an afterthought. Decide on three to five main topics, then make sure your posts fall under them. This may seem like a pain, but it will actually save you valuable time when deciding what to post and will make sure you have a consistent personal brand over the long term.

Social CEO Tip #4: Offer Something of Value

If you’re just getting acquainted with social media then take this one to heart – social media isn’t an advertising channel, it’s a communication tool. You want to use social platforms to engage with people and offer them something of value. Get involved in online discussions. Share interesting industry news. Post personal stories. This is about building the brand, not necessarily closing the sale.

Social CEO Tip #5: Be Consistent

Be consistent with your posts. Nothing is worse than a sporadic poster who inundates your feed one afternoon, only to go radio silent for the next few months. Yes, maintaining a social media presence takes a bit of time, but there are plenty of tools out there, including ours, that are expressly designed to help you manage, analyze, and optimize your profile to help you get the most out of every post.

So there you have it folks. Social Media 101.


What Will You Gain?

Well studies have shown that CEOs who are active on social media are 36% more effective at cultivating networks, 52% stronger at crafting compelling communication, and 46% more influential overall. They attract top talent – nearly 70% of senior professionals report that when CEOs post on social media, it makes the company a more attractive place to work. Having a social media presence helps build trust in your brand and can establish you as a thought leader in your industry. In short, you’ve got a lot to gain and nothing to lose, so what are you waiting for?

social media CEO

Social media is not a passing fad. A recent article in Fast Company noted that, “McKinsey researchers estimate that $1.3 trillion in value stands to be unlocked by companies who figure out how to apply social technologies in the years ahead – not just as marketing tools, but in sales, customer service, and internal communications. In the end, it’s very difficult for a CEO to guide this transformation without “getting” social media on some level–ideally a personal one.”

The train is moving full steam ahead, now is the time to jump on board. And with great tools like Twitter Counter analytics and our Get Followers service that will help you grow your following quickly and organically, there’s no time like the present. Go forth oh brave ones. The people are waiting.

Twitter Counter helps you stay on top of new developments for Twitter and other social media platforms. We can also help you gain followers, track engagement, and achieve your social media marketing goals. Start today at