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Boosting Your Twitter Followers: Is It a Good Idea?

by DA, posted 3 months ago
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In the world of social media (and social media marketing), size matters. This is a world where people are fond of data (in the same way the Cookie Monster is “fond” of a good chocolate chunk baked treat). How many followers do you have? How many people do you follow? How many tweets do you send? What’s your engagement rate? This obsession with numbers can drive even the most grounded tweeter mad, and naturally, it can lead many individuals (and businesses) to wonder, should I be paying to boost or acquire followers for my account?

Did you hear that? It was the deafening outcry of the die-hard Twitter purists, just heard around the world. “N-O!” they shout, “absolutely not.” According to these traditionalists, purchasing Twitter followers will result in low engagement, loss of integrity, and an epidemic of loose morals (I might have extrapolated that last one, but then again, maybe not). But rumour has it Lady Gaga’s done it, Justin Bieber, Rihanna, and TSwift too. Even Katy Perry, and she’s snagged the #1 Twitter spot! So if some of social media’s biggest players are doing it, should you?

Let’s tackle this decision with a Pro / Con list, after all, if it worked for Rory Gilmore, it can work for you too. Let’s take a look.

THE PROS

More followers = More followers
Having a large follower base will make your Twitter profile look more appealing (and potentially more credible) to potential new followers. If someone views your profile and you only have a few hundred people paying attention to what you tweet, they may not think that what you have to say is very important. But if you’ve got a large following, it’s human nature that people will think you’re someone who they need to listen to, and they’ll follow you to ensure they don’t miss out.

One enterprising young social media startup tested this theory. They created two Instagram accounts for similar products, one they allowed to grow organically, and one they “boosted” with 5,000 initial followers. They ran the accounts for three months (with equal amounts of daily liking, posting, and commenting on both accounts) and what did they find? At the end of the trial, the account that received the initial boost, had 30% more real followers compared to the one that started from scratch.

Fast lane to marketing success.
Launching a brand is hard work – just ask any entrepreneur. You might have an amazing product or offering, but the fact is, in today’s social media-obsessed culture, that’s not enough. Want to know which models get booked for the biggest shows? Which bloggers-turned-authors get six-figure book deals? Which startup ideas get the most attention? The ones with the largest social media followings.

Of course there has to be substance to back up a brand, but beyond that, large social media numbers can mean the difference between eyeballs on your website, or the sound of crickets when you log on to Google Analytics. So if you’ve just launched and you don’t have time to build followers from the ground up, purchasing them might be tempting.

A boost in followers can give real clout.
A high Twitter following serves as a quantifiable representation of how powerful your online word can be, so when your numbers are high, results may follow. People have been recruited for positions, posts, and collaborations based on their social media following alone, so if these are the kind of opportunities you’re after, it follows that you might be able to leverage a high following to get what you want.

Okay, so we know there are some compelling reasons to consider making the purchase. How about the reasons against?

THE CONS

Fake followers are nothing more than an army of robots.
Often when you buy Twitter followers, what you’re really buying is the one-click endorsement of a bunch of mindless spam bots. They won’t like your posts, or re-post them. They’ll never engage in a two-way dialogue debating the merits of the U.S. presidential candidates, politically-correct Halloween costumes, or the appropriateness of activewear on the streets. They’ll be a number in your Twitter stats and that’s pretty much it. Is that the kind of follower you really want to have?

Instead of buying straight up followers, why not pay to grow your audience in a smarter, more targeted way? Using something like a Twitter Counter campaign, you can reach real people who might be interested in following your account (it’s worked for Netflix, YouTube, Red Bull, and more). Your numbers grow with actual Twitter users who may then also engage and help spread your brand far and wide.

Fake followers may do more harm than good.
There are a ton of sites that offer followers for a fee. Not all of them are legit. Some of them will take your money and deliver bupkis in return (plus, they’ll now have your credit card details). Some of them will hack, phish, and infect your real followers, who we’re guessing will not be happy about it. So you’ll have trashed your reputation for the promise of a few extra likes. Doesn’t really seem like a fair trade.

Oh the shame.
This is a tricky one. With tools like the Fake Follower CheckTwitter Audit, and Bot or Not, it’s pretty easy to discover who’s got real followers and who’s talking to an audience of binary code. The tricky part is, do you care? Some people would be mortified to be found out. Others consider it the cost of entry to the social media marketing field. Where you fall on that spectrum, only you can say, but individuals, and especially big business, should examine the potential negative consequences to their reputation before going down the paid followers path.

3 Main Ways to Boost Your Following

If you do decide you want to give your numbers a little boost, here are three ways to do it (but like goldilocks, only one is just right):

  • Click Farms. Like BPA leeching plastic, green ketchup, and pesticide use, this is a real thing, but not a great one. Click farms are where a large group of low-paid workers are hired to click (or follow) accounts. They’re shady at best, and rule-breaking at worst. They can violate the Twitter Rules and if you’re caught, your account may be suspended or banned.
    Goldilocks says: too shady

 

  • Promoting Your Account. You can pay to promote your account on Twitter and it will help boost your following, but while it’s highly targeted, it’s also pretty expensive, making it an unattainable (or inefficient) solution for many individuals and small businesses.
    Goldilocks says: too expensive

 

 

  • Twitter Counter. Twitter Counter has got services and products that can deliver real followers in large numbers at a relatively low cost. Sound too good to be true? See for yourself at TwitterCounter.com.
    Goldilocks says: just right

 

Like it or not, the social media industry is a numbers game. Choose to buy followers or choose to abstain. The decision is yours. There are ways to gain followers that may garner quality over quantity like what we’ve outlined above. Consider those. And always remember to adapt as your audience becomes savvier.

Interested in growing your following? Twitter Counter can help. Gain followers. Track engagement. Achieve your Twitter marketing goals. Start now at TwitterCounter.com

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