5 major Social Media Marketing trends for 2016

by Ana, posted 1 year ago
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2015 is coming to an end so take a moment to feel nostalgic but also to get excited what’s coming up on social in 2016! 2015 was a great year for social media marketers but what does the new year have in stock for social media marketing?

Let’s take a look at some major trends and plan the year ahead.

Social media advertising will continue to grow

By 2017, social network ad spending will reach $35.98 billion, representing 16.0% of all digital ad spending globally.

[Tweet “By 2017, social network ad spending will represent 16.0% of all digital ad spending globally.”]

Apart from their cost efficiency compared to other forms of digital advertising, the success of social media ads lies on the fact that promoted content is integrated into user experience. More than that, marketers are able to deliver extremely relevant ads since social media platforms offer a variety of targeting options based on demographics, interests, behavior, location and more.

Visual marketing still dominates

Social media marketing has shifted towards a more visual approach and social media platforms have adjusted accordingly.

Facebook and Twitter have become a lot more visual with the rise of native video as an alternative way of producing social media content and images being dominant in social media posts. In addition, heavily visual platforms such as Instagram, Pinterest, Snapchat and Vine are growing faster than ever.

However images are only part of the visual social media marketing, as video is becoming more and more important across platforms. In the US alone, adults spend 5.5 hours with video content each day.

Social Media has become a significant platform of consuming videos. In November 2015, Facebook alone, reported 8 billion daily video views, Snapchat 6 billion daily views, whereas 70% of Twitter users say they only/mostly watch videos that they discover in their timelines.

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Live streaming is the next big thing

Social Media is a fast evolving platform by nature. Which is why live streaming video apps such as Twitter’s Periscope, Meerkat and Blab have thrived.

Live streaming is not only a more affordable way of tapping into the whole video marketing trend, but it is also the perfect tool for brands to convey their personality, offer their audience a direct “behind the scenes” look into their culture, educate and connect with their community.

Even though live streaming is quite a recent social media phenomenon, it seems like it’s worth experimenting with, in the new year. Facebook is adding live streaming for all its users whereas Periscope has already reached more than 10 million accounts and will continue to grow in 2016.

The rise of social e-commerce

Social Media platforms have been experimenting with e-commerce for awhile now. Facebook, Twitter, Pinterest and Instagram have introduced clickable calls to action and buy buttons that enable marketers to drive sales through social media. And while both brands and consumers are still hesitant to experiment with social e-commerce it is only a matter of time before buy buttons make their appearance across platforms.

instagram ads

Social media as powerful search engines

Social Media platforms can have a major impact on your SEO strategy as they way people search for content online has changed dramatically. Tweets now appear in search results but more importantly, the platforms themselves are being used as search engines with more and more people using them to search for informations, people or news. According to Brian Solis, 88% of consumers are influenced by online reviews and often start their search on platforms such as Pinterest and YouTube.

Are you excited about what will change in social media marketing in 2016? What are your predictions for the new year? Let us know in the comments right below!

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