How to find the best Twitter hashtags for your business

by Ana, posted 2 years ago
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Twitter hashtags are extremely useful for monitoring both your brand and competition as well as for generating engagement and amplifying your message. Hashtags provide you with the possibility to expose specific audiences outside your group of followers to your content and possibly generate leads.

[Tweet “Tweets with one or more hashtags are 55% more likely to be retweeted than tweets without.”]

More than that, using the right hashtags will help you target the right audience for your brand, be part of their Twitter conversations and start building relationships.

So let’s see how you can find the best and most relevant hashtags for your brand that will allow you to reach out to audiences that are more likely to engage with your content and convert.

TweetDeck

Even though TweetDeck is not technically a hashtag searching tool, it is a great tool for monitoring competition. Make a Twitter list of your competitors and add it as a separate column on your TweetDeck dashboard. This way, you have the Twitter feeds of your competitors all in one place and you can easily compile a list of hashtags that stand out. This will provide you with a quick overview of the hashtags you should be using as well and an indication of what your target audience might be interested in.

Hashtags.org

Hashtags.org is a tool that provides you with popular hashtags within different categories such as entertainment, business, environment and so on. You can also search for specific hashtags and get an overview of trends, definitions, related tweets that contain this hashtag, as well as related hashtags.

Hashtags.org

Trendsmap

Yes, you guessed it right. This tool maps the most popular hashtags by location making it easier for you to search for hashtags within your region. It can ben an excellent tools for brands that wish to reach out to audience in a specific location or to search what the Twitter buzz is in their area.

Hashtagify.me

This tool is great for visualising correlations among hashtags and discovering relevant hashtags around a specific topic. You can start with a general hashtag for your industry and see which other hashtags are used along with it. Keep in mind that the size of each circle represents the popularity of the hashtags and the length of the lines connecting your search query to the related hashtags reflects how relevant these hashtags are.

hashtags data by hashtagify.me

RiteTag

RiteTag’s browser extension  is a quite a useful tool for estimating the potential visibility of your tweet. RiteTag uses color coding to categorize the hashtags and notify you whether the hashtag you just typed is not used, overused or just right for amplifying your message and increasing its chances of being discovered.

Twitter tracker

All right, we have to mention our very own Twitter hashtag and keywords tracker. Twitter tracker allows you to track the volume of tweets around a specific hashtag or group of hashtags. The tool provides segments the volume of tweets per hour and per day and provides you with a list of the Twitter accounts that use this hashtag the most, as well as a list of the influential accounts that include this hashtag in their tweets.

Twitter tracker is quite handy when it comes to monitoring a hashtag campaign or the popularity of the hashtags you are using and it is free for our premium users.

What now?

So now that you have identified the best hashtags to use for your business, it’s time to take action! Twitter management tools such as Hootsuite or TweetDeck can help you monitor conversations within a specific hashtag and start looking for opportunities to engage with this audience and build relationships. All you need to do is add the hashtags you aim to monitor in your dashboard and keep track of the Twitter conversations.

And remember! No rookie mistakes allowed when choosing your Twitter hashtags!

How do you choose the right Twitter hashtag for your brand? Share your tips with us in the comments right below. 

Featured image by Steve Wilson.

Comments

  • Nice way to promote my new Dutch novel ‘Lettersletten’ about erotisch chatten.