How to use Twitter chats as a marketing tool

by Ana, posted 2 years ago
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One of the most popular Twitter marketing tactics for brands are Twitter chats. If you’ve never used them in your social media marketing mix, here’s a few basic things you need to know.

What is a tweet chat?

Twitter chats are basically Twitter conversations that are built around a specific hashtag on Twitter which represents a topic. They are usually organized on a specific day and time so that people are able to engage in the conversation.

Why Twitter chats are a good marketing tactic

Twitter chats can be an effective marketing tactic that can help you:

1. Promote your brand

Think of Twitter chats as a public forum where thousands of people can join in using a unique hashtag. This provides you with a great opportunity to introduce them to your brand and create brand awareness.

2. Establish your Twitter authority

Whether you host your own, sponsor or participate in a Twitter chat hosted by an influencer in your industry, answering questions in your field of expertise can help you boost your authority and establish your brand as a thought leader in your niche.

3. Connect with current and potential customers

Twitter chats are a great way to connect with your client base but also reach out to new customers. You can use them to ask your audience questions and receive immediate feedback. In addition to this, a Twitter chat creates a sense of openness for your brand and helps build trust with your current and prospective audience.

4. Increase your Twitter audience

Participating in a Twitter chat means adding value to your community with useful information and valuable advice. This can help you increase your Twitter audience and ultimately build long lasting relationships that are more likely to generate leads, as your account becomes more visible.

How to set up a Twitter chat

How to set up a Twitter Chat

1.Pick your topic

The first step to starting your own Twitter chat is of course picking a topic to fit in your filed of expertise and at the same time will add value to your community.

There are different types of Twitter chats you can choose from: a Q&A between your brand and your customers that aims to help and inform, a Twitter chat built around certain interests or hobbies, or a realtime chat with a celebrity or a brand executive.

Before you start, think of your goals and do your research. Look for Twitter chats in your field and reach out to your followers to ask what challenges they might have or any issues they’re struggling with. This will give you some ideas on topics that are more likely to engage your community.

2.Pick a hashtag

This is probably the most important part of planning a Twitter chat as the hashtag is what defines your topic.

This means that you need to choose a hashtag that is:

  • Unique: You can use Twitter search to make sure that the hashtag you came up with has not been used.
  • Short: The shortest the hashtag the more people are going to engage in the conversation.
  • Simple: You want to make it as easy as possible for people to join in which means that your hashtag needs to simple and easy to remember. Therefore, avoid using symbols or special characters.

3.Set up a time

According to Marc Collier, lunch time or early evenings are the best times to schedule a Twitter chat. However, you do need to consider the timezone of your target audience, when your followers are online, as well as whether or not there are any chats scheduled at the same time, that would be relevant to your audience.

4.Promote your chat

Start promoting your Twitter chat well ahead the time and date that is set to start on all the channels you have available to urge your audience to tune in and spread the word. Your newsletter would be a great start, along with promotions on your social media channels, your blog and banners on your website.

5.Set up a moderation system

Make sure you are well prepared before the beginning of the Twitter chat. Tools such as TweetChat and Twubs can help you discover and join conversations, as well as moderate your own Twitter chats. And of course, your listening system must be in place in order to monitor the conversation around the hashtag you’ve chosen.

6.Evaluate

Every time you start a Twitter chat you need to be ready to evaluate its performance starting by setting up a tracker that monitors all tweets containing the event’s hashtag or certain relevant keywords.

So tell us! Have you tried Twitter chats? Leave us a comment right below with your thoughts.   

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