How to increase the click through rate of your tweets

by Ana, posted 3 years ago
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Follower growth, retweets and mentions are some of the metrics you should definitely consider when defining your Twitter success. But the click-through rate of your tweets, in other words the number of clicks on the links you share on Twitter, is equally important.

Wondering how to get people to click on your links on Twitter? Social media science has the answer! Let’s have a look:

Tweet images

Images are great not only for improving your Twitter stats but also for bringing a higher number of clicks. In fact, Buffer found that tweets with images receive 18% more clicks.

Characters matter

It’s Twitter! So of course the number of characters matters. But here’s an interesting insight: According to social media strategist Dan Zarrella tweets should be between 120 and 130 characters long to drive more clicks. This is definitely something to keep in mind next time you’re tweeting the link to your new blog post.

Tweet your link more than once

When I was at school, my mom used to tell me that repetition is the mother of learning. And in a way, this also applies to Twitter. (Thanks mom!).

Do not assume that all your Twitter followers are online at the same time by tweeting a link just once. Instead, try to repeat links to certain content you find important throughout the week or even throughout a day to cover different timezones. This way, you increase the chances of the link being clicked more.

Bonus tip:  Be creative when repeating content on Twitter and try not to use the exact same copy every time.

Use words that trigger clicks

Dan Zarrella, my new spiritual guide through social media, found that there are certain words and phrases that can lead to higher click through rates on Twitter. Which words? “Via”, “@”, “RT”, “Please”and “Check”. In addition to these, tweets that contained more adverbs and action verbs had higher click through rates than the ones that had mainly nouns and adjectives.

Next to that, try to use hashtags and keywords strategically so that your tweets pop up whenever people search for a certain word or hashtag.

Place links earlier

That’s something that not many people know as links usually end up at the end of tweets. But according to research, tweets that contain the link in their first quarter have higher click through rates.

Tweet at the right time

Tweeting when your followers are online is rule number one for higher engagement rates.  Interestingly enough, tweets that were posted on the weekends and in the afternoons during the week, had higher click through rates.

Customize your links

Bitly found that links with a branded shortened link and a custom keyword at the end were clicked the most. In fact, according to Bitly, a major retail brand increased their click-through rate by approximately 500% by applying these simple tricks. Not bad at all!

Time to put science to work! And feel free to share your own tips in the comments below!


  • Kwei Quartey

    Ah, interesting!

  • Twitter have some great stats on trends i.e when people talk about going for a run (6.39am – everyday day with more on Monday and edging down throughout the week). Interrogating these enables brands to really post at the most relevant times. We use it here a lot.

  • Tannice

    With the advice to write tweets 120-130 characters long, I take it this includes the link? That reduces it to about 100 characters. Hard to implement hashtags, keywords and a link all in that – brevity is tough but Twitter teaches you how to get your point across in as few words as possible.

    • Couldn’t agree more. Being brief and engaging in less than 140 characters is always a challenge. I guess the more you tweet the better you get.

      • ikonografer

        how important would you say is using words as opposed to say, “&” instead of ‘and’, and ‘2’ instead of ‘to’? sometimes i find myself having a problem following tweets like that, but they do save on characters.

        • I’d say these are not so important. You have to save characters when you can, right? 🙂 But for example, I’d still try to say “please retweet” instread of “please RT” as research has found that this actually makes a difference in terms of reteets and clicks

          • ikonografer

            🙂 thx,

  • Nguthi Joseph kagechu

    lessons learned, thanks.

  • W.M.ASLAM (writer)

    These are great tips. I’m going to use them to promote my books! Thank you Katerina : )