Use Twitter to build your brand’s community

by Ana, posted 3 years ago
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If you tweet for a living, we guess your mantra is “engage, engage, engage”. You probably live and breathe community engagement, looking up Twitter tips and tricks and staying on top of your Twitter stats to see what works and what doesn’t.

Yet sometimes, really engaging with your Twitter followers can be a challenge. How do you go about fulfilling your mantra then? Unfortunately, repeating it three times doesn’t always work, but there are two tools that caught our attention and can help you build a community for your brand on Twitter.


Nestivity, a community platform for Twitter that launched a few months ago and promises to “turn your Twitter handle into a “nest” for all your followers to visit.”


How it works:

Nestivity basically helps you organize incoming tweets so that they can be easily seen and responded to. This way, your brand’s customers will receive answers to their questions, comments, complaints or compliments much faster and you’ll be able to engage your followers, build relationships through interaction and create a sense of community.

You can start your brand’s “nest” by sending out a tweet to your followers with the community’s URL. Moderation is done all in one screen and your team can also be involved with following all activity, managing topics and moderating discussions. And if you like it too much you can always incorporate it to other social media such as Google + and Facebook.


Twubs is a hashtag platform, created in 2009, that aggregates tweets and rich media content into a branded page making it easy to create and organize Twitter chats to help you engage and build relationships with your brand’s followers.


How it works:

Hosting a Twitter chat with Twubs is simple. The first thing to do is to schedule a chat for a specific hashtag and then start spreading the word for the guests to arrive at the date and time you scheduled it for. Basically, the chat hosts can create a public-branded homepage for their chat and add it to a global calendar to be discovered by new users. One of the platform’s interesting features is the fact that it separates the tweets of the chat’s hosts from the regular feed, allowing you to follow and moderate the discussion more easily.

As with Nestivity, chat hosts can assign more than one moderators to a specific hashtag. And fear not; trolls and spammers can be blocked from the conversation with the click of a button.

Which of the two tools suits your brand best? Got any engagement tips to share with us? Let us know in the comments below or tweet @thecounter.